But this post isn't just about Bare Necessities, I have some exciting news. In February Bare Necessities launched Bareplus.com the the sister line for all us curvy women. I personally think this is great, because finding the right bra, or the right swimsuit to fit your bust line, or just sexy intimates to wear for you man is hard to come by, in good quality of course. The products they offer range from bras to shape wear, to swimsuits to sleepwear.
BarePlus by Bare Necessities will feature more than 500 bras that fit sizes 38A - 56J, including everyday bras, sports bras, and sexy bra and panty sets. The website, www.bareplus.com, will offer more than 1,000 styles of plus size lingerie, hosiery and swimwear, from 81 brands including Elomi, SPANX, Bali, Wacoal, Hanky Panky, and Calvin Klein.
"The launch of BarePlus reinforces our commitment to serving the woman with curves," said Jay Dunn, Chief Marketing Officer for Bare Necessities. "The launch marks the beginning of our effort to build the best shopping experience for curvy women. Over the next several months, you’ll see more features, photography representative of our customer, and exciting new products from the world’s best brands that you won’t find anywhere else."
BarePlus marks the first major effort executed by Dunn since joining Bare Necessities in 2011 as its first Chief Marketing Officer. Dunn came from Lane Bryant, where he had been the mastermind behind the landmark "Red Bra" ad campaign. The advertisement, which ran on American Idol, featured a plus size model flaunting a sexy red bra and panty set and became a national sensation after it was initially banned by both ABC and Fox for showing too much cleavage. The controversy ignited a national debate regarding how curvy women are portrayed in the media.-BareNecessities.com Press release
In addition to their intimates Bareplus also offers swimwear, and not just one pieces anymore. The unique thing about what Bareplus offers is that they offer swimsuit tops based on your bra size, so that you feel supported, comfortable, and sexy while soaking in the sun.
I think Mr. Dunn had the right idea!
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